So, you got your business page up on the world leader of social media but it is missing one very important thing: LIKES!
No matter how good you page looks or how many posts you share from your page everyday, if you don’t have likes, you are not getting traffic. I’ll be sharing some simple tips that you can use to increase your following on Facebook.
Here are the five ways you can use to get more likes for your Facebook page without spending a dime-
1. Use other Social Media Profiles
If you have a strong fan following on other social networks like Twitter, LinkedIn, Google+ and YouTube, then you can ask your fans to drop a like on your Facebook page. You can run a contest on the Facebook page that requires the user to like the page first and share this contest on other platforms. Websites like Google+ and YouTube allow you add links on the profile homepage, leverage this feature and connect your rest of the social profiles on these platforms.
2. Ask Email Subscribers for Likes
In case you have a list of email subscribers, you can send them a mail asking for a Facebook like. To increase your chances of getting likes, you can offer something for free or at a discounted price after someone likes your page on Facebook. You can use Like Gate to hide the offer from the person until they like your page. You can use third party apps like Wishpond to implement this functionality. Don’t have an email list? Don’t worry as there are many other things you can do to promote your page. Also, it’ll be a great idea to start creating your email list today so you can use it for both content promotion and increasing your social followers in future.3. Use your Offline Resources
Have a local business? Add the address of your Facebook page on your menu, visiting cards, sign boards, products, etc. The conversion rates ought to be low in this case but hey! something is better than nothing. The offline resources you have will be dependent upon the category of your business. Also, you can experiment with something completely different. Give something useful like a calendar or a notepad and they might return the favor by following you.4. Promote on your Website
There are a lot of cool widgets provided by Facebook that can be implemented on your website and grab the attention of your visitors. One of the most common gadget being the Facebook Like Box. Another place you can have a link to the Facebook page is among the set of social sharing icons.Do you know that you can embed the Facebook posts into your website? This can greatly help you in receiving more engagement on a particular post as well as increasing the visibility of the page. Use the dropdown menu next to a post and click on Embed post. Use the code and paste it on your website where you want the post to appear. Here’s an example of an embedded post from my page-
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