What is the exact number of posts you should share from your Facebook page every day? The answer is:
it depends on your page and audience. If you are running a page for fun, then the tolerance level of audience for seeing your posts in their News feed will be high whereas the same number of posts from a business page will increase the chances of your audience to unlike or hide your page from their feed. So, what matters the most when publishing a post on Facebook is thequality of post.
Here are some points to illustrate why quality of the posts is more important than quantity of the posts-
You may have this illusion that posting more can help your page get more engagement. After all, more posts mean more visibility which means more engagement and hence better results for your business. But it doesn’t works like that because if you lack quality in your posts and people do not like or share them, then Facebook will limit the reach of your newer posts to lower number of people after all your posts are now a part of the user experience on Facebook. So, avoid the thoughts of making x number of posts in a day and post only the content that is interesting and helpful for your audience.
The aim of higher frequency of posts in a day is to get more reach but with poor quality of posts you won’t be able to reach even those who like your page whereas in case of high quality posts, people are more likely to share your content making it visible to the non-followers as well. This will increase the chances of your post getting more likes, shares which may result in more relevant people liking your page and helping your business grow.
Although, I advise against quantity of posts but still if you can manage to create great posts multiple times a day, then go ahead and publish them. Just remember, 1 great post is always better than 2 good posts.
it depends on your page and audience. If you are running a page for fun, then the tolerance level of audience for seeing your posts in their News feed will be high whereas the same number of posts from a business page will increase the chances of your audience to unlike or hide your page from their feed. So, what matters the most when publishing a post on Facebook is thequality of post.
Here are some points to illustrate why quality of the posts is more important than quantity of the posts-
You may have this illusion that posting more can help your page get more engagement. After all, more posts mean more visibility which means more engagement and hence better results for your business. But it doesn’t works like that because if you lack quality in your posts and people do not like or share them, then Facebook will limit the reach of your newer posts to lower number of people after all your posts are now a part of the user experience on Facebook. So, avoid the thoughts of making x number of posts in a day and post only the content that is interesting and helpful for your audience.
The aim of higher frequency of posts in a day is to get more reach but with poor quality of posts you won’t be able to reach even those who like your page whereas in case of high quality posts, people are more likely to share your content making it visible to the non-followers as well. This will increase the chances of your post getting more likes, shares which may result in more relevant people liking your page and helping your business grow.
Although, I advise against quantity of posts but still if you can manage to create great posts multiple times a day, then go ahead and publish them. Just remember, 1 great post is always better than 2 good posts.
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