For best results from your Google Adwords account, you should create a separate landing page for Google Ad campaigns. Here are the best practices for Google Adwords landing page optimization.
Contact Form
Make the contact form easy to fill by adding minimum possible sections to it.
Testimonials
If your business has any testimonials, then they should be added to the landing page. This creates trust for the website visitors.
Offers and Discounts
Provide offers or discounts for the users who sign up. This increases the number of conversions.
Original and Relevant Content
Create new and relevant content for the landing page. Keep the content relevant to the product offered and add important keywords to it.
Do not use pop-ups
Do not use pop-ups or other features that interfere with the content of the webpage.
No Links
The landing page should not contain any links as the user may get distracted and may not fill the form.
Thank You Page
Every time a action is completed i.e. form submitted or product purchased a Thank You page should open. This Thank You page should not be accessible from anywhere else. The number of conversions will be tracked with the help of this page.
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